Marketing Innovation and Free Thinking Marketing
This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.
The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles.
What to Do When Hard Work Does Not Pay Off
One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time, effort, and money behind a new initiative or marketing strategy because of the potential of wasted time and no return.
Did you know that Thomas Edison’s invention of the light bulb, and also the storage battery, were preceded by thousands and thousands of experiments,
Its Highly Likely Your Online Reputation is Killing Referrals
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Referral acquisition is no longer reliant on word of mouth. Just a few short years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently,
A Key to Consistent Results in Your Marketing
In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.
Delegation as a concept is fairly simple. But, in order for delegation to work, the people that are being delegated to need to have the same understanding as you do of the situation, as well as the goals and objectives. It seems obvious, but this is a recurring and often troubling issue that I see far too often.
Creating An Effective Marketing “Brochure” (Digitally)
A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.
Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,
