Creating An Effective Marketing “Brochure” (Digitally)
A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.
Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,
How to Make Your Marketing Materials More Effective
A brochure or even your website, filled with perfectly created marketing phrases and pictures of models and ocean waves hitting the shore, certainly are aesthetically pleasing. But in order to compel people to read your materials and find out more about your firm, your message must sound and be authentic. Marketing today should be as authentic as you are.
The words you use should be the words your clients and prospects would use to describe their challenges,
Why are Introverts Better Connectors?
You might not be the type of person who loves to socialize, attend big parties, and network whenever you get the chance. But to be a great connector, you don’t have to. Successful connectors who would be classified as introverts often will enter into a social situation with a plan for those they want to meet and connect with. And, a plan almost always produces better results than going into a networking event or other meeting just “winging it.” To effectively connect with another person,
Add These Connection Points & Make Your Bio Stand Out
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. People will feel a connection to you based on you sharing more than just a cold list of facts.
For example, tell people why you are in your business and your background story to create excellent connection points that are memorable. What is interesting about you?
3 Steps For Getting the MOST Out of Educational Conferences
It’s conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get those ideas home with you and get them implemented. Oftentimes, we return to the office with good intentions to get new initiatives started,
