Tag Archives: Red Zone Marketing

Why Claiming to be Better Does Not Work

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The Better BusinessWhen speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.

For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,

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The 2 Reasons Your Marketing Isn’t Working

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In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

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Be Surprising and Get More Referrals

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Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.

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Survey Clients to Assess Referability and Delight

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delightGood businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would. In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they WOULD give a referral, why don’t they?

Sometimes, if you believe you are delighting your clients and still not receiving regular referrals from them,

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How Winning Plans Help Winning Ideas Succeed

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When Rocky Wirtz, owner of the Blackhawks, took over the team from his father, he emphatically stated that the team would be a winning franchise again. Then he went about doing something about his statement. Almost immediately, he moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (three times now under Rocky), is how he did it. He had a plan that he likely formulated for years prior to his assumption of the team from his late father,

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