Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from start to successful results. More often than not, we see marketing stopping and starting, stopping after the strategy begins to work, or never starting at all. And while this may seem ridiculous, it really happens over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about. And although not every marketing activity has worked for him (like that one seminar where no one showed up, but he did the presentation anyhow), most have significant results and keep getting better (like his once-a-week strategic alliance lunch campaign). If you look around, there’s no shortage of ideas for how to gain new business. In fact, many people will tell you exactly what they did to achieve success. All you need is to pick one marketing idea to start – and see it through!
If you have a commitment to net new business, you also need a similar commitment to consistent implementation. And, as a firm implements new marketing initiatives, they get better at implementation! It turns out that the most difficult type of marketing is the marketing idea that gets implemented…fully. Start seeing far more results when you take your marketing further!