I work with student-athletes looking to cash in on their name, image, and likeness (NIL). And I also work with advisors and have found there are important similarities In how they achieve marketing greatness.
NIL is your personal brand. Recent legislation allows student-athletes to profit from their brand. But successful financial advisors have been profiting from their personal brand since their careers began.
A personal brand is the foundation of your digital persona and should fuel and shape your marketing efforts. Just like a student-athlete marketing their NIL, you must:
- Understand, evaluate, and define your brand;
- Make a marketing plan; and
- Execute, monitor, and adjust (until the end of time).
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