I work with student-athletes looking to cash in on their name, image, and likeness (NIL). And I also work with advisors and have found there are important similarities In how they achieve marketing greatness.

NIL is your personal brand. Recent legislation allows student-athletes to profit from their brand. But successful financial advisors have been profiting from their personal brand since their careers began.

A personal brand is the foundation of your digital persona and should fuel and shape your marketing efforts. Just like a student-athlete marketing their NIL, you must:

• Understand, evaluate, and define your brand;
• Differentiate;
• Make a marketing plan; and
• Execute, monitor, and adjust (until the end of time).

Continue reading here.