Pam Ivey: How Leaving A Corporate Job Brought Explosive Success

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“If you don’t get it out there, nothing’s gonna happen.”

Priceless advice from our guest, Pam Ivey

Pam is the founder of Pam Ivey International – an Ontario-based online marketing company.

Join Pam as she explains the essential elements of an effective, smart content marketing strategy. She’ll kick-off the show by explaining the importance of creating a client avatar and how this method helps to land new opportunities.

Next, Pam talks about one of the biggest challenges in her life. She’ll share how this tragedy became a turning point of her career en route to building a business based on her passion.

You’ll find out how she was able to build her business despite having a full-time job. Then, she’ll discuss the ways to get immediate results from your launches.

Lastly, she’ll explain why your plans don’t have to be perfect the first time. But rather, it’s the actual implementation that matters.

In this episode, you’ll learn:

  • How to get your content out and make your customers pay attention.
  • The biggest challenge she had to go through that inspired her to build a successful online marketing business.
  • How she built her business in spite of having a full-time job.
  • How to gain exposure for your programs, products or services.
  • The secrets behind a winning video content.


  • We have to let people know, like and trust us
  • If you don’t get it out there, nothing’s gonna happen

Big Takeaways:

  • You have to be specific about the type of customer you’re trying to connect with. This means, having the perfect profile of your ideal prospect: a client avatar.
  • You have to get out of your comfort zone to find the things you’ll enjoy doing.
  • Producing free and useful video content is a powerful method to funnel customers to your products and services. The key here is to give resources that your customers can actually use and perceive as high-valued assets.

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