Susan L Combs: “4 Under 40” Leader Shares Secrets to Attracting More Women


As immediate past president of Women in Insurance and Financial Services (WIFS), Susan L. Combs had to face challenges many executives are familiar with:

  • Leading large organization with diverse members
  • Dealing with business issues
  • Taking care of their family

Find out how she was able to be successful in being a leader, a business owner, and a wife.

Let her share with you key insights on how to better promote inclusion. She’ll give you tips to help you develop your teams. She’ll even share ideas on how to work with women-producers. You’ll learn how making them the best spokespersons for your company can drive huge benefits to your business.

Finally, she’ll list down alternative sources willing to fund your business.

In this episode, you’ll learn:

  • Her take on the issue about women’s right to equal pay and leadership position in organizations.
  • The initiatives corporate executives should implement to promote inclusion.
  • What can businesses do to help women feel they belong to a male-dominated industry such as the financial services.
  • Her experience as the youngest national president in WIFS’ history.
  • Her challenges when she started her brokerage company at age 26.
  • How to deal with cash flow issues in your business.


  • As long as you keep your clients happy, you can’t help but have your business go up year after year.
  • When you love what you do, it spills out to your personal life and it shows what you’re looking to accomplish.

Big Takeaways:

  • Most training programs are geared towards male financial advisors. It’s time to take action and develop a program that caters to women.
  • A woman-producer can be your company’s best spokesperson if you guide her, mentor her and make her become successful.
  • It’s important for people in your organization feel they belong and you recognize their accomplishment.
  • You must have a great support system not just for your home, but at your business as well.
  • It pays to train under a speaking coach to get a chance on a leadership role.
  • Pay attention to your credit score. Make sure it’s around 700 to secure a loan from banks.
  • Earn respect from your peers by being hardworking and

Related Links & References:

  • Article on Susan Combs being named as one of the winners of Advisor Today’s 2015 Four Under Forty Awards:
  • Cindy Ashton’s official website, Your Persuasive Voice: com
  • WIFS’ new book, “Women at the Top”:
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