The Best Way to Upgrade Your Marketing ... Improve Your Words
Get Red Zone's Messaging Worksheet to help walk you through designing better words for your firm.
If you think the most important element of acquiring new clients is the time you spend on your marketing efforts, or the number of events you are hosting, or how many times you are asking for referrals, or how often you are posting on social media – you will most likely be disappointed. We have proven that when you use better messaging for everything from your value/fee discussion, client appreciation invitations, scripts for asking for referrals, discussions with potential strategic alliances, and more – that it changes everything. Your words are what will produce dramatic effects on your new business development efforts.
Whether you want to upgrade only your website messaging, your value proposition, or everything – our copywriters are here to help! Contact us today to find out more.
Red Zone Marketing will work with you to uncover your uniqueness to expose your strategic business story to prospects, clients and strategic alliances. We will then design your unique messaging.
- Development of your Strategic Business Story / Compelling Value Proposition
- Personalized Bios for each Team Member
- Complete Website Messaging/Refresh
- Refinement of Value/Fee Conversation
- Targeted Approach to Messaging for New Business Development
- Design and Messaging of a Capabilities Deck
- “About” Messaging for Social Media Profiles
- Coaching to upgrade your messaging is also available.
At Red Zone Marketing, we will create your compelling value proposition that defines your uniqueness. Additionally, we will create a powerful bio/LinkedIn profile summary statement showing why people should want to do busienss with you.
What does your website say about you? If you want to have a better website that is clearly and professionally written, gets people interested in your firm, and causes them to act … we can help! Red Zone Marketing will design a complete website map that will plan out your website’s purpose, navigation and its overall organization. This map becomes the blueprint for your site. We will then write clear and concise messaging for each page of your website. Messaging includes headlines and attention-gathering words using your authentic voice. Differentiating elements of the firm will be highlighted. We will also update/edit bios for team members that will be on the site.
A Red Zone Marketing copywriter will interview the team and each individual team member to write unique team messaging including value proposition, team process, targeted approach, unique bios for each team member, and other compelling information designed to be presented to prospects or strategic alliances. The Capabilities Deck will be laid out in PowerPoint so it can be delivered electronically (iPad), in person, printed, turned into a video with voice-over, or saved as a PDF.