Predict Your Marketing Success In 2018

Take this quick assessment to predict your marketing success in 2018 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action? This call-to-action can be to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, etc.

Value: 5 points for one or more calls-to-action.  _______

Value: 5 additional points for each call-to-action that is already generating qualified leads. ______

2. Do you have video on your website that is about 1 minute in length that gets views each week?

Value: Give yourself 5 points.  ______

3. Do you have a marketing activity that will generate a minimum of 5 new qualified prospects each month (seminars, events, mailing, email campaign, networking, niche targeting, strategic alliance referrals, client referrals, etc.)?

Value: 5 points for each activity/strategy that has been proven or will be likely to produce qualified prospects: ____

4. Do you have a list of more than 500 prospective leads to email and/or mail?

Value: 5 points and 5 extra points for each additional 500 prospects on your list.  _______

5. How often do you contact your list of prospective clients?

Value: 10 points for monthly contacts of email, mail or calls: _____ 

6. How many prospects do you have on your “hotlist” – those you feel have a high likelihood of doing business with you this year?

Value: 1 point for each hot prospect.  _____

7. How many referrals did you receive in 2017?

Value: 1 point for every referral that became a client?  ______

Total Score? _______

Predict Your Success:

  • Top Producer: Score of 80 to 100+ points – you will likely have a great year!
  • Marketing Up and Comer: Score of 50 to 79 points – you are building a strong pipeline!
  • Just Getting Started: Score of 30-49 points – you are on the right track but to acquire the new business you deserve, more attention may need to be paid to your marketing.
  • Opportunity Alert: Score of 0-29 points – you have all sorts of potential to use marketing better to generate prospects and new business.

Good luck and good marketing in 2018!

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