Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. A simple test you can perform is to read over your existing bio. If you’re bored with it and gloss over the details, you can assume others will be doing the same. People will connect with you when you share something memorable about yourself and your background.
For example, telling people why are you in your business, your background story, where you went to college, and an award you won are all possible connection points that are memorable. What is interesting about you? It’s time to share it!
To improve your bio (the one place that people will absolutely view before they come in to see you) think about using this formula that consists of answering four questions.
1. Why are you in this business? (Joan is driven to be the advocate and advisor that her mother never had…)
2. What do you do for clients? (Bill specializes in serving corporate executives from companies like Abbott Labs…)
3. What is your background and experience? (Previously worked at…. Graduated from … Recently awarded …
4. What do you like to do when not in the office? (Susan and her husband have two children, 1 rescue dog named Espy, and are regularly training for marathons… )
What is interesting about you? Probably a lot more than you may think! Give people a reason to remember you by giving them connection points. Connection points make for a great bio!