Category Archives: Business

What is your recruiting value proposition?

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If you are interested in hiring employees, recruiting advisors, or developing a succession plan for your firm, how important is a compelling value proposition?

We know that a value proposition is important when attracting prospects. But perhaps just as important for the longevity and profitability of a business is a value proposition that attracts the right internal team who become the face and engine of the firm.

Do you have a strong value proposition for why people should join your team?

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Marketing Innovation and Free Thinking Marketing

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This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.

The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles.

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Your Story Makes You Valuable

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Why is it that one firm can charge more for the same services? Likely they have a better presentation of value that they are sharing and that others are sharing for them. The presentation you make about your value is the key factor to being able to command the fee you believe you are worth.

Will someone know what you are worth if they don’t know your story? Several years ago a renowned artist who has sold individual pieces for hundreds of thousands of dollars including one piece for $1.8 million,

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Risks that Lead to New Business

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There are definitive correlations between doing something different and taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone each day or each week?

If you go outside of your comfort zone and take even a small risk just one time per day would you be wasting time or making opportunities? What is the cost/benefit?

What would happen if one day you decide to do something different than what you usually do?

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An Easy Strategy for Creating A New Business Pipeline

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Do you have a strong network? If you had to put a value on your web of connections – what would it be? A renewed focus on building a valuable network, each week, could undoubtedly result in a growing pipeline of new business. If most of our best clients come as introductions from others, then maybe what we need are more of the “others” to help us.

In the book The Connectors, I wrote about the one unique thing that most super successful individuals in the world possess.

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