Category Archives: Leadership

Five Minutes to Successful Delegation

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Delegate SuccessfullyDelegation is great. Giving up control, philosophy and initial concept, however, is not. In marketing, delegation is often critical to execution, but it’s also where results can start to break down. So, where is the disconnect that leads to this breakdown?

Delegation, as a concept, is fairly simple. You hand over a task or job for another individual to carry out. But, in order for delegation to work, the people that are being delegated to may require the same understanding as you do of the situation,

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Embracing the Introverted Entrepreneur In You

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Embracing the IntrovertMy 20-year-old daughter was recently reading an article in the Wall Street Journal that was making a case for the introverted entrepreneur. She looked over at me and said, “Mom, this article is about you.”

“Me? I’m not an introvert,” I said to her somewhat dismissively. And then after a few minutes I said, “Wait, do you really think I’m an introvert?”

My daughter said,

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