Category Archives: Marketing

Authentic is Better Than Professional

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By Maribeth Kuzmeski

Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.

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Tracy Samantha Schmidt: From The Youngest Reporter at TIME To Sharing The Secrets To Social Media

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Just how good is your social media marketing strategy? Get some tips on how to become more social media savvy in today’s interview with Tracy Samantha Schmidt, a top social media educator and strategist who founded her own firm, Socially Authentic, to help enterprises improve their social media strategy design.

Tracy will talk about her experiences as a journalist for companies like Time Magazine, especially with how she started out by covering the rise of Facebook.

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Andrea March: Taking Her Experience Founding Multi-Million Dollar Businesses and Giving it Back

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Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.

Andrea will talk about the experiences that led her to form the WLE,

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Leslie Grossman: Link Out: Solutions in a Digital World for Old School Success

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Just how important is relationship-building to business, despite it not being part of your job description? A firm believer in relationships and collaboration, Leslie Grossman, author, entrepreneur, and co-founder of the Women’s Leadership Exchange, speaks of the importance of face-to-face communication today.

She talks about her book “Link Out”, which has her findings on the best ways to connect with people in order to further your business and career. She discusses as well what she discovered to be the common factor most successful women have.

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Business Fears: When Hard Work Doesn’t Pay Off

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By Maribeth Kuzmeski

One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,

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