Category Archives: Marketing

Andrea March: Taking Her Experience Founding Multi-Million Dollar Businesses and Giving it Back

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Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.

Andrea will talk about the experiences that led her to form the WLE,

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Leslie Grossman: Link Out: Solutions in a Digital World for Old School Success

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Just how important is relationship-building to business, despite it not being part of your job description? A firm believer in relationships and collaboration, Leslie Grossman, author, entrepreneur, and co-founder of the Women’s Leadership Exchange, speaks of the importance of face-to-face communication today.

She talks about her book “Link Out”, which has her findings on the best ways to connect with people in order to further your business and career. She discusses as well what she discovered to be the common factor most successful women have.

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Business Fears: When Hard Work Doesn’t Pay Off

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By Maribeth Kuzmeski

One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,

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Bring Back Focus or End Up Multitasking Your Way to Disappointing Results

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Did you know that multi-tasking your marketing doesn’t really work? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. Is it better to focus time and energy to get one project working to generate leads and new business or to have 10 projects splitting focus which all seem disappointing?

And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the growing list of activities that pull on our limited time.

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Cindi Cervone-Carlson: Empowering Strategies For Getting Exactly What You Ask For

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How do you get that promotion or ace that interview? Cindi talks about the importance of taking ownership and asking for what you want in any scenario. She also touches on making connections and as well as on tips for networking better with other people.

Cindi Cervone-Carlson, Senior Vice President of a premiere outplacement consulting company, starts the interview with her own experiences, and discusses how she rose up the ranks through hard work and preparation.

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