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By Dr. Maribeth Kuzmeski

Analytics Deep Dive: Measuring Marketing ROI

If you’re not tracking your marketing, you’re not really marketing—you’re guessing.

You should know your CPA—cost per acquisition—and LTV—lifetime value of a client. What does it cost to bring someone in through a seminar, a webinar, or a social ad? What about an event where your clients are asked to bring someone? Where are your best clients actually coming from?

Use your CRM or simple spreadsheets, or tools like HubSpot, or Zoho to track Source, Spend, Conversion, and Retention. When you know your numbers, you know where to double down—and where to stop wasting time.

Marketing isn’t magic. It’s math. Know your ROI, and you’ll know exactly how to grow.

Maribeth Kuzmeski, PhD, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of 9 books, and a professional speaker rated as a Top 25 C-Suite Speaker as seen in Meetings & Conventions Magazine. She speaks on topics including marketing, branding, sales, and customer service.

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