Why is it that one firm can charge more for the same services? Likely they have a better presentation of value that they are sharing and that others are sharing for them. The presentation you make about your value is the key factor to being able to command the fee you believe you are worth.
Will someone know what you are worth if they don’t know your story? Several years ago a renowned artist who has sold individual pieces for hundreds of thousands of dollars including one piece for $1.8 million,
Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers, or we ignore the bad and only focus on the “good” ones. Gut decisions are good, but if we can take time and access the numbers to help us make better decisions, the numbers are invaluable.