Many people over the years have purchased products like P90X® and Proactiv® to help them solve what ails them. And, they work. But, what I’ve learned about why these products bring desired results (get in shape/less blemishes) goes to exactly the same reason that marketing works. It’s not necessarily just the science of the products; it’s more the fact that you use them consistently.
Think about it – If you work out every day for 1 hour or more, you will get in better shape. If you use a three product regimen on your face 2 or more times per day, every day, you will have significantly less blemishes. It is the consistent use of the products that truly brings the success we rave about.
And from what we’ve seen in firms’ committed to increasing their new clients and sales – it’s exactly the same. If you work on your marketing with consistency, you will find results. A marketing plan that is consistently implemented with accountability for executing strategies to grow your business will NOT make you less successful but more!
The key is to have a marketing plan and the motivation to implement consistently. They don’t always have to be perfect strategies, just ones you implement consistently. It works!