The 5 proven marketing strategies most likely to help you generate new business in 2018
By Maribeth Kuzmeski, PhD
Most likely you already have many marketing ideas – but are they working in today’s environment for financial advisors? Here are five easy-to-implement strategies that are working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself.
1. Yes,
When a prospect transitions into a client they may experience your firm as a very in-touch, responsive firm that is always communicating. But after the accounts are opened and the prospect officially becomes a client, the communication can fall off. Your new client may feel like you just wanted to land them as a client.
So, a process of regular, new client communications was developed to not only stay in touch during this sometimes-quiet period,
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Referral acquisition is no longer reliant on word of mouth. Just a few short years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently,
By Maribeth Kuzmeski
Many of your best clients found their way to your firm through referrals. But do you have a system or process for generating the best new clients into your firm? If you don’t, you’re not alone. Having a plan brings focus to obtaining the best leads.
Set a goal for how many referrals you’d like to receive this year. Determine what you will do each week to accomplish that goal.
By Maribeth Kuzmeski
Performance alone seldom gets you the number of referrals you deserve. The reality is that even when accounts are performing well, clients may still not refer to you. The real key may be simply listening just a little bit more to your clients.
In the book, Blink, by Malcolm Gladwell, a study is referenced that was done to find out why some medical surgeons never get sued.
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