Category Archives: Small Business

Create A More Powerful Bio Using 4 Simple Questions

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By Maribeth Kuzmeski

Is your bio or LinkedIn Summary Section memorable? Does it compel people to become more interested in you?

There are four parts to a powerful bio or a Summary Section in LinkedIn. Following is a simple formula that asks questions designed to produce the four paragraphs of your bio. As you answer the questions, you will be improving and giving clarity to the most important message about you.

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Bring Back Focus or End Up Multitasking Your Way to Disappointing Results

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Did you know that multi-tasking your marketing doesn’t really work? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. Is it better to focus time and energy to get one project working to generate leads and new business or to have 10 projects splitting focus which all seem disappointing?

And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the growing list of activities that pull on our limited time.

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Hunt for the 1%: Why the Massively Successful Never Settle

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Massively successful firms seem to always be looking for that one small tweak in their firm that when fixed or changed, can actually make a significant difference in business. We call this the hunt for the 1%. In top firms that we work with, they are often doing so much right in their business operations, marketing and sales. In fact, you may say they are doing 99% of everything correct. And yet, you don’t see them settling;

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Risking New Business

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There are definitive correlations between doing something different and taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone? Each day or week? Once, twice…or more?

If you go outside of your comfort zone and take even a small risk just one time per day would you be wasting time or making opportunities? What is the cost/benefit?

What would happen if in one day you decide to do something different than what you would usually do?

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Nely Galan: “Tropical Tycoon” discusses leading Telemundo, The Apprentice and Donald Trump, and Being Self-Made

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In today’s podcast, listen to the “Tropical Tycoon” Nely Galan as she shares her experiences of starting out as a first-generation immigrant from Cuba to becoming an award-winning producer, entrepreneur, and one of the most influential Latinas in the world.

Nely shares her story of how she started from the bottom of the heap to becoming the president of Telemundo, an American Spanish-language television network. She also talks about how she eventually delved in entrepreneurship,

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