Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.
Do you promote your business? Do you promote yourself? The problem in most service based businesses, and especially financial services, if you don’t share your story and why you are an excellent choice, no one will.
Even those who truly value your services and are incredibly appreciative of what you have done will not sing your praises in ways you likely deserve. In other words, for the most part, no one is out promoting you.
Can the words we use predict our success in our business? This is a growing area of research – where the data analyzed is the words that we use. This language analysis has been done to predict the success of athletes, movies, books and more. Can they predict your success as a financial advisor too?
Researchers at Stony Brook University have developed an algorithm that will indicate whether a book will be commercially successful with 84% accuracy.
In hockey, the hat-trick is when a single player scores three times in one game. It is celebrated by fans who throw their hats out onto the rink to say, “Job exceptionally well-done. Hats off!” What about in your business? What are the three things, that if done exceptionally, would constitute a result worth taking off and throwing a hat?
There are certain key numbers, that when measured regularly, will indicate if it is time to take a moment to step back and celebrate an extraordinary feat.
The problem with growth in business is that it can make many issues inside the firm highlighted or appear. Growing slow is easy. Growing fast can be challenging, especially when you don’t have an appropriate service model, processes, and/or the right staff in place. Many wish for this “problem,” but when you run into it, it is like a surprise party you absolutely did not want. I have seen firms truly feel that they were prepared,