I think many people get marketing all wrong. Many will spend much time deciding what they are going to DO for their marketing in 2019. Whether that is hosting prospect events, running a direct mail campaign, requesting referrals from existing clients, or managing social media channels, your approach may be wrong.
I believe you should instead focus more on what you are going to SAY. When you’ve fine-tuned your messaging, you’ll see much better results no matter what your marketing efforts are.
If you think the most important element of acquiring new clients is the time you spend on marketing efforts, the number of events you host, how many times you ask for referrals, or how often you post on social media – you will likely be disappointed.
Do you know the best way, with the least cost, to upgrade your marketing and business development efforts? Change the words you use. Verbally, on your website,
I am not sure why some businesses and individuals think that fitting in is a good marketing strategy. It is safe sounding like everyone else. And frankly, being conservative in your financial strategy is completely different than taking on a safe marketing strategy. They are not the same.
When someone plays it safe in marketing they become a gray suit on a gray wall. No one can see you or much less remember you when they really need you.
Did you know that most marketing messages are NOT read by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials – see if they can recall the message. But, there is something you can do to change that fact.
Here are the ways to get others to read your marketing message and listen to what you have to say.
One of the ways to compel people to pay attention is to speak in benefits,
Oftentimes, we act too fast when it comes to pulling the plug on a marketing effort we don’t think is working. So how do you know when or if it is time to pull the plug? It comes down to hard work.
One issue with hard work is that when we dedicate our time, we REALLY want it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time,
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